Import with Amazon Creators API

When to use this

Import By API uses the Amazon Creators API (previously known as Product Advertising API / PA-API 5.0 — Amazon renamed it) to search and import products directly from Amazon. You must use API credentials from your Amazon Associates (affiliate) account, and that account must meet Amazon’s eligibility rules.

Name change: Amazon rebranded the “Product Advertising API 5.0 (PA-API 5)” to “Creators API”. They refer to the same service. If you already had PA-API 5 credentials, those same credentials (Access Key, Secret Key, Associate Tag) continue to work — nothing changes on your end.

Amazon policy: account eligibility (required)

According to Amazon’s policy, to use the Creators API your Amazon Associates (affiliate) account must be valid. In particular, you must have at least 3 qualifying sales in the last 30 days. If your account does not meet this requirement, Amazon will not approve or will revoke API access. Check your Associates account status and sales before setting up the API.

Before you start: add your API credentials

You need to get your API credentials (Access Key, Secret Key, Associate Tag) from your Amazon Associates account under the Creators API (or Product Advertising API) section, and enter them in the plugin. The plugin uses the labels Access Key, Secret Key, and Associate Tag on the API settings page.

Where to enter the API details:

In the plugin top menu, click Settings.
In the dropdown, click Amazon API Setting. The Amazon API settings page opens (this is a separate page from Configuration).
Enter your Access Key, Secret Key, and Associate Tag from your Amazon Associates / Creators API account.
Save the settings.

Do not use credentials from a different type of account; they must come from your affiliate (Associates) account that is eligible per Amazon policy (including 3 sales in the last 30 days).

How to get to the Import By API page

In the plugin top menu, click Import By PA-API 5 (the menu label still shows the old name — it uses the Creators API under the hood).

Or from the dashboard: Quick Actions → Import By PA-API 5.

Import with API

On the import page you see the Product Search & Import card. If the API is not set up, the page shows Amazon API Setup Required and a Configure API Now button that takes you to Settings → Amazon API Setting.

Choose a search method: Keywords (search by name), ASIN Codes (import by ID), or CSV Import (bulk upload).
Enter your search (e.g. keywords in the search field, or ASINs, or upload a CSV as the page allows).
Optionally use All Categories, Sort by (Relevance, Customer Reviews, Price, etc.), and any filters shown.
Run the search. When results appear, use the import action for each product you want to add to WooCommerce.

If imports fail, confirm your Associates account has at least 3 qualifying sales in the last 30 days, then check Settings → View Logs and Settings → Amazon API Setting.

Creators API vs. Scraping APIs — which to use?

The plugin offers two ways to import products. Here is the difference:

Creators API (recommended when eligible) — Uses your official Amazon Associates credentials. More reliable, faster, and fully compliant with Amazon policy. Requires a valid Associates account with at least 3 qualifying sales in the last 30 days.
Scraping APIs (proxy services) — Import products without needing Amazon API credentials. Uses third-party proxy services (ScraperAPI, ScrapingAnt, Decodo, etc.) to fetch data from Amazon. Useful if your Associates account is not yet API-eligible, or as a fallback. Requires enabling at least 2 proxy services under Settings → Configuration → Proxy for a ~95% success rate.

The two methods are complementary, not competing. If you have Creators API credentials, use the API import for the most accurate and policy-compliant results. Proxy/scraping services handle URL imports, search without API, and Bestsellers — they work alongside the API.