What Is the Conversion API?
The Conversion API provides REST endpoints that your developers call from your server to register clicks and report conversions. Use it when you need a fully custom integration (e.g. custom CRM, internal tools, or a non-standard flow) rather than the ready-made JS Pixel, S2S API, Mobile, or Postback options.
Where You Configure It
All integration methods are in the campaign form, under the Integration Setup tab. Use the AffiliatePro application admin.
How to Open the Form and Choose Conversion API
- Log in to the AffiliatePro application admin.
- In the top bar, open the Marketing dropdown → click Campaigns.
- On the Campaigns page you will see four campaign type cards: Banner Campaign, Text Campaign, Link Campaign, Video Campaign. Click Create New on any card to create a campaign, or click the Edit button on an existing campaign to open it.
- In the General Settings tab, fill in the Campaign Name and set the Tool Type (what is tracked — choose the type that matches your integration). Add the Target URL and other settings.
- Click the Integration Setup tab (plug icon).
- Under Choose Your Integration Method, click the Conversion API card.
The form immediately shows the flow steps and the Available Endpoints section with two cards. No save-first dependency: the endpoint URLs are displayed right away (they are the same for all campaigns in the system).
How the Conversion API Works
The Conversion API provides REST endpoints your developers call directly from your server to register click events and report completed sales or conversions.
Flow Summary
- Developer reads the endpoint docs (the form shows URLs and descriptions).
- Builds custom integration (server script, app, or CRM module).
- POSTs conversion data — and optionally click data — to the correct endpoints.
- Commission is recorded automatically.
Available Endpoints (Shown in the Form)
- Click Tracking — POST to
.../integration/addClick. Use this to register a click event when a visitor arrives via an affiliate link. - Sale / Conversion Tracking — POST to
.../integration/s2sConvert. Use this to report a completed sale or conversion.
The exact endpoint URLs with your installation’s base URL are shown inside the campaign form after you select Conversion API. Copy them from there and share with your development team.
Saving
Click Save to save and stay on the form, or Save & Close to save and return to the Campaigns list.
Quick Access from the Campaigns List
In the Campaigns table, Conversion API campaigns show a Conversion API badge in the Integration Status column. Click the braces icon button next to the badge to open the Conversion API setup modal directly — without entering the full form.
When to Use Conversion API
Choose Conversion API when no other method fits: no website (JS Pixel does not apply), no browser click token (S2S API does not apply), not a mobile app (Mobile does not apply), and you are not receiving postbacks from an external store. It is the most flexible option for developers building fully custom integrations.