PostBack Integration


This postback integration is only for advanced developers.

we can’t give you any assistant with that, you will need to send the info to your developer and your site developer will advise you on which way you can use it with your site flow.

For JavaScript, iFrame, and image pixels, there is always the risk that a conversion is lost due to the session cookie being blocked or deleted from the user’s browser. While these instances are rare, (around 3% of internet users block cookies) to ensure that tracking is as accurate as it can be, you can implement a cookieless tracking backup option where you can manually pass the session clickid to the advertiser landing page, and on conversion, an advertiser can pass the clickid back to the offer pixel to record conversions in instances where cookies are not being tracked.

In this scheme, an advertiser has to catch and store clickid parameter that SLICE Digital pass it to advertisers web-site. SLICE Digital transfer the visitor/customer to advertisers website onto the following URL (the example):

Advertisers website destination (sample){city}&regionCode={regionCode}&regionName={regionName}&countryCode={countryCode}&countryName={countryName}&continentName={continenName}&timezone={timezone}&currencyCode={currencyCode}&currencySymbol={currencySymbol}&ip={ip}&type={type}&id={id}&custom_field1={custom_field1}&custom_field2={custom_field2}


  • {city} – City Name
  • {regionCode} – Region Code
  • {regionName} – Region Name
  • {countryCode} – Country Code
  • {countryName} – Country Name
  • {continentName} – Continent Name
  • {timezone} – Timezone
  • {currencyCode} – Currency Code
  • {currencySymbol} – Currency Symbol
  • {ip} – IP-address
  • {type} – Type (action, general_click, product_click, sale)
  • {id} – if its type=sale than saleid_param_info otherwise its clickid_param_info
  • {custom_field1} – Custom Field 1
  • {custom_field2} – Custom Field 2

Destination example:

Advertisers website destination (example) York&regionCode=NY&regionName=New York&countryCode=US&countryName=United States&continentName=NA&timezone=North America&currencyCode=$&currencySymbol=USD&ip=