POSTBACK FEATURE For JavaScript, iFrame, and image pixels, there is always the risk that a conversion is lost due to the session cookie being blocked or deleted from the user’s browser. While these instances are rare, (around 3% of internet users block cookies) to ensure that tracking is as accurate as it can be, you can implement a cookieless tracking backup option where you can manually pass the session clickid to the advertiser landing page, and on conversion, an advertiser can pass the clickid back to the offer pixel to record conversions in instances where cookies are not being tracked.

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